Rebranding is often more work than most people realize going in. Depending on how many assets your business owns, it can be a terrible headache. The more you own, the more difficult the process will be.
Let’s start with your website.
If your rebranding means a change of name for your business, then you’ll likely have to procure a new web domain and redirect your website to your new domain. You can expect a search engine fallout for your old website as you lose rankings, but if you do it right you can turn your new site into a quick-ranking powerhouse that makes up for it. Talk to your SEO before making the move.
Other things you should consider before you start your rebranding efforts online are:
- Twitter account migration. Will you need a new branded Twitter account?
- Facebook business page branding. In most cases, you can simply change the name of your Facebook business page, but it does require approval from Facebook.
- If you have a Google+ page, you’ll have to change the name of that as well. That’s a bit easier than on Facebook. You just go to your page and edit the page.
- LinkedIn changes might also be necessary.
- If you have YouTube, Instagram, Tumblr, and other social media accounts, you’ll have to rebrand those as well. In some cases, it will mean starting over.
- Your newsletter will need to be rebranded. That will mean a redesign of the newsletter to match your new website design. Depending on which newsletter service you use, you might have to rebrand your account or start over. This will be painful if you have to start over because it will mean exporting your list and most newsletter services require that you send out a mass e-mail asking for opt-in permission. You’ll need to communicate with your list prior to the move.
- Blog rebranding.
There may be other things you’ll have to consider as well. In some cases, rebranding your online business might be unavoidable. For instance, if you are in a legal dispute and the court forces you to, then you have to comply with the law. At any rate, don’t make the decision hastily. Consider all your options first.