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E-mail marketing services provider Constant Contact conducted a survey of small businesses and asked them how running their businesses today is different than it was five years ago. There have been some interesting findings as a result of the survey.

For instance,

  • 59% say it’s harder running a business now
  • 84% use more online marketing tools
  • 51% say it’s important to be a locally-owned business vs. 42% five years ago
  • 98% use e-mail marketing today vs. 64% five years ago
  • 87% use social media marketing vs. 10% five years ago
  • 72% expect revenue increases in 2013, however, 56% do not expect to hire new employees in the next six months
  • 55% say the biggest impact on their business in five years will be the economy; 18% say mobile and search marketing technologies

These certainly are interesting findings. The fact that small business owners are turning to online marketing tools to grow their businesses today means a lot. In five years, I expect that 84% to grow to over 95%, possibly nearer to 99% or 100%. If you look at the e-mail marketing number (98% of small businesses today), that’s where I’d expect all Internet marketing numbers to be in five years. I wouldn’t be surprised to see video marketing and mobile marketing to be a bigger part of the survey by that time.

What are your thoughts?

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