Cynthia Boris starts off this article with a great question. It seems that 55% of the respondents to a survey said they would trade their laptop for a tablet. Among men, that number is 60%. Among women, it’s 50%. But I wonder what it will be 10 years from now, or 5?
Read down a little further and you’ll learn that 56% said they were more likely to respond to an ad on a tablet than on a PC. Are you ready to advertise now?
If you haven’t figured out yet that mobile advertising is going to be the big shift in the next 5-10 years, then perhaps this article will convince you. Tablet usage is on the rise, and I wouldn’t be surprised if tablets are the big seller this Christmas. I wonder how many people are going to get their first one?
For the final kicker, check out what Ms. Boris says at the end:
The important takeaway here is that a tablet isn’t just a mini-laptop. A flat banner ad isn’t going to cut it on a tablet. You need to think in terms of interactivity, of sound and movement. Whatever you can do (and afford) that gets a customer closer to experiencing your product, the better chance you’ll have of clinching the sale.
And to that I say, “Absolutely!”
If you’ll make your ads interactive, perhaps even including video, then you stand a much better chance of closing the sale. Now is the time to start thinking about marketing to tablet owners.