Internet marketing has few dos and don’ts. There are not a lot of rules and best practices is largely a matter of experimenting to see what works. Most Internet marketers today have learned from others who have gone before them and pioneered the strategies that are in common use. But there is one big, huge don’t – a practice that everyone detests and that will do your business more harm than good.
The big Don’t in Internet marketing is Don’t Spam. That’s easier said than done.
Most small businesses going online today to market their businesses listen to SEOs and Internet marketers who are simply trying to sell a service. Nothing wrong with running a business, but spamming the people you want to become your customers is not the answer.
Online, marketing is about building relationships, otherwise called Pull Marketing. It is about drawing people to you with a message that will make them want to see you out. It isn’t about “pushing” your product or service upon them in hopes that they will see its value. This kind of marketing is different than the kind of marketing that most small business owners are used to, but it is a type of marketing that is effective online. We hope you’ll see its value for you.