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Five days ago Google announced that July 1 would be the last live day for Google Reader. So what does that mean for your business?

Honestly, not much. You’re losing one avenue of readership. One channel. That’s all.

Most people don’t use RSS anyway (and never did). The good news is everyone uses e-mail. If you don’t already have an e-mail subscription option for your blog, then you should offer one. You should set it up before July 1, 2013. In fact, you should set it up right now.

Another way you should be promoting your blog subscription feed is through social media – Facebook, LinkedIn, Twitter, Google+, etc.

If you do these two things, you will not lament the loss of Google Reader for long. You’ll likely miss it more as a blog subscriber yourself than you will as a business owner. You may see your subscription rate fall in July, but if you offer an e-mail option, then I’d be willing to bet that you’ll see your subscriptions go up on a continuous basis after July.

If you publish a newsletter, you should also include one or two sample blog posts in your weekly newsletter. This will introduce your newsletter subscribers to your blog and encourage more readership.

Google Reader may be dying, but it’s not the end of the world. Just find other ways to keep your human readers coming back.

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