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Everyone is guest blogging, but are they doing it right? You know the benefits. Getting your name out there, authorship, authority, reputation, etc. But what about link building?

Guest blogging for links is a double-edged sword. On the one hand, you can get some good links if you have articles on influential websites with authority. However, get too many of those from the same domains and the benefits are diminishing as you build more links. Many guest bloggers, have traded one bad link building strategy for another.

Think about it. If you were penalized by Google Panda or Google Penguin for excessive link building, or building low quality links from low quality websites, then why does it matter if you’ve got your name on those articles? They’re still bad links.

What you really want to do is spread those links around. Do some guest blogging on as many websites as you can. Diversify. That’s the name of the game.

Link building isn’t dead. Neither is guest blogging. But there are good and bad ways to go about each.

In today’s online marketing environment, you’ve got to make sure you don’t do too much of a good thing. Or do a good thing badly. It’s as important as doing a bad thing altogether.

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