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Internet marketers generally talk about Internet marketing channels as if there are hundreds, or at least dozens. In reality, there are three primary channels with multiple legs holding them up. Learn those three primary online marketing channels and you can more easily manage your entire Internet marketing strategy more effectively.

Here are the three primary Internet marketing channels:

  1. Search engine marketing
  2. Social media marketing
  3. Paid advertising

All Internet marketing falls into one of these categories, and some may easily slip into more than one category.

For instance, pay per click advertising fits into the paid advertising category, but it can also be considered search engine marketing.

Under the search engine marketing umbrella, you’ll find these marketing subchannels: Onsite SEO, link building, local search, PPC, web design and development, and variations on these tactics.

In social media marketing, you have social networking, social bookmarking, video marketing, podcasting, forum marketing, blog marketing, and other variations of these.

For the paid marketing channels, you’ll see pay-per-click advertising, display advertising, PTC (pay to click), CPM (cost per thousand impressions) and CPA (cost per action), and variations on these channels.

If you analyze the reach of each of these types of online marketing and what they are capable of on their own, then you can select the best channels and subchannels for marketing your business.

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