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LinkedIn has become the de facto B2B social network. If you do business with other businesses, or you want to, particularly if you offer a service for businesses, then you should be on LinkedIn. But simply being on LinkedIn won’t guarantee your success.

Rather, you’ve got to work LinkedIn just as you work any other social network. Here are my top three suggestions for working LinkedIn to increase your B2B leads.

  1. Optimize your profile – Your profile should be optimized for achieving high ranking search results for the keywords you want to target. Take a look at the industry you are in and the types of businesses you want to target. What keywords would people search for to find your profile if they wanted to do business with you. Optimize your profile for those keywords.
  2. Create a LinkedIn business page – If you don’t have a business page on LinkedIn, then you should build one – ASAP. If you are targeting other businesses, create a business page and target it specifically for the types of people, or businesses, you want to do business with.
  3. Update your status often – Don’t just sign up for LinkedIn and forget about it. Social media only works if you work it. Update your status once or twice a day with meaningful high value content.

LinkedIn is a great way to find new business leads, but only if you do all the right things. Optimize your profile, build a business page, and update your status often.

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