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Do you use tracking codes to identify the source of your traffic? If your internet marketing strategy involves a wide range of activities, then tracking codes will make it easier to assess which of those activities has been successful. The purpose of a tracking code is straightforward – rather than having a landing page for each marketing channel, each marketing channel has a special code added to the link, all leading to the same landing page.

Analytics have become an important tool for internet marketing. Being able to determine which strategies are delivering traffic and which strategies are actually converting can help management in their decision-making processes. Tracking codes have been around for a long time, and they are the simplest strategy available for measuring your campaigns.

To add a tracking code, simply add a forward slash, question mark, and a meaningful phrase to your inbound link  – for example, “http://yourdomain.com/landingpage/?facebook”  could be used for a link coming from a Facebook page. You can individualize all links by adding numbers, using the above example, /?facebook01. This will enable much closer tracking of each link.

Utilizing a tracking code like this means you can measure the effect of every link coming into your landing pages. You can move links around or change anchor text, each time changing the tracking code. This will let you test each variation to see which is more attractive to users.

Tracking codes are easy to include in your marketing strategy, including email marketing, many pay-per-click or banner advertising options, and through social media marketing.

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