While we are proponents of Internet marketing – pay per click advertising, social media, search engine marketing, video marketing, etc. – we still believe that there are traditional marketing tactics that still work. The question isn’t whether or not you should be using traditional marketing, but which traditional marketing tactics you should be using.
When it comes to looking up phone numbers and addresses, many people today will go online before consulting the traditional Yellow Pages. And a website, of course, is a wonderful thing to have for lots of reasons.
Traditional marketing collateral like business cards, brochures, billboards, and radio and television advertising are still very effective in reaching the right market. But often, the most effective off line marketers are marrying these tactics up with successful online marketing campaigns that include but not limited to
- PPC advertising
- Website development
- Video marketing
- E-mail marketing
- Search engine optimization
- and social media marketing
When you combine effective traditional marketing efforts with effective Internet marketing, you increase your own branding and marketing power exponentially.
Many TV advertisers, for instance, plug their websites and social media profiles in the ad. You can do the same in your radio spots and other offline marketing materials.
Don’t give up on traditional marketing just yet. Just add it to your online marketing efforts for greater effectiveness.