Recent news shows that Twitter – chirp chirp – has acquired Posterous. So now for the obvious question, so what?
The move has many speculators suggesting that Twitter will eventually shut down Posterous. After all, Twitter’s own message hints that the reason they made the purchase was to gain access to the engineers working on the Posterous platform:
Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.
If that’s the case, then don’t be surprised if you do see your Posterous account suddenly in jeopardy. But Twitter is trying to be sensitive to your needs:
Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks.
It think it would be wise to take them up on their offer and back up your content. There’s the possibility that Twitter will allow Posterous to continue, but I doubt it. These types of acquisitions generally lead to closures, and it’s understandable why. They are a drain on resources and an expense, not to mention a distraction from the purchasing company’s primary mission. So, the business philosophy is to cut the fat.
Should you ditch Posterous right now? No, I wouldn’t say that. You should adopt a “wait and see” approach. Keep posting as before, but be prepared to take your content elsewhere should Twitter decide to close the service.
In social media and Web marketing, that’s the way the cookie crumbles.