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From time to time you might find it prudent to take a look at your old content and analyze it to see where you might improve it. Sometimes information is outdated, or it could just be that your mission and company goals have changed. That’s OK. Make sure your content changes to go with it.

This is easier than you’d imagine. It doesn’t all have to be done at the same time. You can focus on specific content a little bit at a time. For instance, take a piece of your content each month.

For instance, maybe you take a look at one section of your static website and all of your past January blog posts (from every year) during the month of January. Then, in February, you look at another section of your static website and all of your past February blog posts. In March, you might hit your Facebook content and past March blog posts. Etc. etc.

Keep in mind that you aren’t just looking to make sure the information is still accurate. That’s only a part of it. You also want to make sure your old content is operating under current SEO conventions and hasn’t been de-listed from the search engines for a violation. You’ll also want to make sure that it is working for you in other ways. And strong, popular content might work well in other formats – as a print magazine article, for instance.

You want to analyze that old content to make sure it is still working for you. But don’t don’t agonize too hard over it if it isn’t.

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