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Not all content is created equal. You can produce or create content that has temporal value. It can even have intrinsic value. And of course, even content that is temporal can have tremendous value even if for a short time. But there is no value quite like eternal value. That’s what evergreen content can do for your business.

So what is evergreen content? I’ve identified 4 very important qualities of evergreen content that every online marketer should know. If you know these qualities, then you can create evergreen content on a regular basis and keep visitors coming to your website over and over again.

  1. Search engine optimized – Evergreen content is content that can be found through a simple search query. It has to have some SEO value and be searchable.
  2. Valuable to a large variety of people – The content itself must have some intrinsic value. That value must crossover to people from a variety of backgrounds and achieve some sort of cross-appeal to multiple audiences.
  3. Must be shareable – Evergreen content is content that people want to share with their friends.
  4. Lasting value – As its name implies, evergreen content is content that has lasting value. It isn’t trendy or fashionable one day and unnoticeable the next. News is rarely evergreen because it by nature is transient. But informational content that has the same value next year or next decade as it has today will always be searchable and shareable. It’s truly evergreen content.

Are you looking for content that appeals to a broad audience and will be valuable for a very long time? You should be. It’s the most valuable content you can produce.

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