At certain times in the past there have been certain Internet marketing tactics and strategies that have stood out as more important, or more effective, than all the others. There were keyword stuffing and meta tags, directory submissions, article marketing, pay per click advertising and blogging. These days it looks like Facebook and Twitter, or social networking, is winning the game. But what’s next?
When I look at emerging technologies like video marketing, mobile marketing, cloud computing and e-books, it’s hard to see just which one will win out. I think local Internet marketing will certainly be at the top of the list. But in what form?
Predicting the future is difficult, especially online. Who could have ever predicted the popularity of blogging ten years ago, or that social networking would have caught on? It’s not like people go looking for these tools. They just spring up and then people learn how to use them effectively. Once the word spreads, you can’t stop it.
I don’t know what will be the most effective Internet marketing strategy of the future, but I do know that successful Internet marketers will be those who have their ear to the ground and learn to use the tools that are available effectively. Will one of them be you?