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Jill Whalen has a great article at SiteProNews about why Google may not trust your blog or website. While all the points she makes are good, I want to address the question of expertise with regard to your content.

Google is looking for authoritative content. What does “authoritative” mean? It means you are a subject matter expert. If that’s true, then how should you act? As the expert content provider for your blog, what should you do to prove yourself the able expert? I suggest you should do at least these five things:

  1. Research – Don’t just scratch the surface of your knowledge. Do in-depth research and write at least one or two long blog posts per week (or as often as you can). Experts go deep.
  2. Associate your name with the content – Don’t be anonymous. If you are an expert, then use your name. Add a bio to your website and link each blog post or in-depth article to your expert bio. List all the credentials that make you an expert.
  3. Use Google Authorship – Get a Google+ account. Link to your blog and website from your Google+ profile. Use the rel=author tag and Google Authorship markup.
  4. Proofread – Don’t write sloppy content. Read your own writing and clean it up. You’d be surprised at how much more attention Google will pay your blog posts if the grammar and spelling are good.
  5. Cite your sources – Experts cite their sources. Never plagiarize. If you borrow someone else’s ideas, give them credit. Attribute your sources with a link and be a good Net citizen.

Being an expert is a privilege. Act like an expert and demonstrate your knowledge like an expert. If you do that, then Google will treat you like an expert.

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