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Here’s a question for you: What’s killing e-mail marketing?

Is it PPC? Search engine optimization? Video marketing? Social media?

Answer: None of the above! E-mail isn’t dying.

It’s fashionable to proclaim the death of old media when new media arrives. Those who remember the early advent of DVDs will remember how they were supposed to kill the movie theater. But the box office is still going strong and some of the biggest box office openings in history have occurred after DVDs.

The Internet hasn’t killed radio or TV. Search didn’t kill directories. Social media didn’t kill search. Nor will it, or anything else, kill e-mail marketing.

E-mail is a private space that people will allow you to enter if you’ve built their trust. You can use other media – search, social media, and videos – to build that trust. Then you use your website to get people to give your their private e-mail address, which you can then use to send them invitations and marketing messages that close the sale or seal the deal. E-mail is where the transaction is solidified.

E-mail marketing is far from dead. The best Internet marketers are using it to make their dough. You should too.

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