Sales & Support 1-888-220-7361

Do you know your authority rank? How about your popularity rank? They aren’t the same thing, you know.

There are plenty of ways online you can measure your popularity. Alexa ranking is based, in part, on a measure of popularity. Klout scores are somewhat based on popularity. And even your search rankings are partly based on a now antiquated model of popularity – link popularity, a special brand of popularity, at best.

Authority is a different matter. While popularity can be informative about whether or not a person is trusted. It doesn’t say anything about whether or not a person should be trusted.

When a person becomes a model of authority, he or she is respected for their knowledge in a certain subject area, which is often based on some or all of the following characteristics:

  • Education level obtained
  • Extent of knowledge
  • Professional certifications
  • Track record of successes
  • Demonstrated proficiency
  • Respect among peers, especially those with high authority ratings themselves

Search engines have been real adept at measuring popularity over the years. More and more, they are beginning to measure authority. Google has ways to determine whether particular web pages are based on authority, and the search engine is getting better at doing this.

The future of search marketing will be based largely on one’s authority rank as opposed to one’s popularity rank. Have you started building your authority yet? If not, you should get on the ball.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>