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There are two annual shopping days that have achieved famous, or infamous, notoriety. One has been in the popular imagination since before the Internet was commercialized. The other is strictly an online shopping phenomenon.

Black Friday. That’s the traditional biggest shopping day of the year. It’s the day after Thanksgiving, which is tomorrow.

Black Friday is the day offline retailers look forward to. It’s the day that many stores open early to allow shoppers inside to ransack the store and fight over ugly baby dolls. It’s also the day when they earn their paycheck for the year. If you are an offline retailer and you haven’t started your promotions – including your online promotions – to get people to your store on Black Friday, then you are way behind.

Cyber Monday is the other shopping day. It’s the day that online retailers, e-tailers, look forward to – the busiest online shopping day of the year.

Like Black Friday, if you haven’t started promoting Cyber Monday sales, then you’re way behind. Those should have been planned and promoted months ago. But it’s not too late to start marketing for the holiday. You still have a month to go until Christmas. You may be late to the party, but you can still get in. Start your Christmas sales today, and turn this into the best Christmas ever.

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