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Search engine marketing and social media marketing have long had an interesting relationship. It’s easy to compartmentalize and say that such and such belongs here while this and that belong over there. But it’s not necessarily helping your business to do that.

Search engine marketing and social media marketing are both forms of Internet marketing. As such, they have something in common. But they also have some overlap, which means that they likely have more in common than simply categorization.

For instance, you’ve likely seen social media profiles, or even posts, updates, and tweets, in search results. That means that social media can be a form of search engine marketing. And certain social media – like Facebook, Twitter, and YouTube – even have their own search features, some of which are quite popular. YouTube has even been called the second largest search engine in terms of volume.

I think someday Facebook may surpass YouTube in terms of volume of searches. But will they include off-site search in that deal?

Long story short, don’t expect to compartmentalize your Internet marketing strategies forever. You should really develop one Internet marketing strategy that pulls all of your online marketing together and crafts it such that the strategies work together – not against each other.

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