I’ve noticed that in the last year or so many small business and mid-size business owners who were blogging a couple of years ago have cut back on their blogging. I think this is a bad idea.
The thinking may be that blogging will eventually go by way of the directory and people will no longer need a blog for content marketing or SEO purposes, but I don’t think that is the case. I think blogging, in some form, will always be around.
While certain blog strategies are certainly not as effective as they used to be, I’d still say that blogging is the best online content marketing.
The main reason that blogging is good is because the search engines still like to see websites with fresh content. A blog keeps your website updated regularly and invites the spiders back to crawl it again, and again. There’s no better SEO than that – as long as you aren’t spamming the search engines.
What makes blogging different than it was a few years ago is the rise of social media. If social media is a necessity for 2013, then it will be much more effective with a blog. Use your blog to create a dialogue with your readers. Use your social media to drive traffic to your blog. Once you draw your readers in, then you can send them to your landing pages. But your blog is the perfect conduit.