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Last month, Facebook announced that they would support clickable hashtags. This came after the Google+ announcement of the same nature. Whilst Facebook users had been using hashtags for years, this announcement made it official.

The interesting thing about hashtags is that big brands are using them. Here are some numbers to mull over:

(Source)

  • 56 percent of the top 100 brands on Facebook used hashtags in a post.
  • 38 percent of the top 100 brands on Facebook posted at least two updates with hashtags.
  • 18 percent of the top 100 brands on Facebook posted more than five times using hashtags.
  • 6 percent of the top 100 brands on Facebook posted more than 10 times using hashtags

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If the big brands are using Facebook hashtags, does that mean you should be using them too? Not necessarily, but here’s a good reason why you should use hashtags: Hashtags make good branding elements.

Now that the top 3 social networks all support hashtags, you can use your hashtags across all the social networks and increase your brand exposure. Those hashtags are searchable in the search engines. If you don’t believe me, just Google a popular hashtag and see what happens.

If you use hashtags that give your brand a unique identifier, then that’s a huge boost to your business. And it’s something real simple.

Hashtags are great Internet marketing.

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