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Surveys can provide great feedback for your business. They’re not hard to construct and don’t cost must to produce. All they really cost is your time, or the time of someone on your team, to think of questions to ask and promote the survey to your audience.

With online surveys, you can get results in real time. By taking results online, you can measure them as people fill out your survey. That’s a big plus. Especially if you want data fast.

A survey can also help you decide on a new direction or offering for your customers. If you have two or three or four different ways you can roll out a new product, just ask your customers what they prefer. You can learn a lot by asking the right questions and potentially save your company a lot of money by avoiding a costly mistake.

Surveys also get your customers talking. If you ask at least one open-ended question on your survey, you’ll be surprised at the feedback you can get.

When you do create a survey and ask your audience to help you out, offer some sort of incentive for taking the time to give you feedback. It can be a free white paper, a discount coupon, or anything of value. It lets your survey respondents know you value their input and helps you to maintain contact with them in the future. If your incentive requires an e-mail address for delivery, you get the contact information as well.

That’s real effective internet marketing.

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