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Google now has a new service called Google Play. Go ahead, I encourage you to check it out.

The service has been available for a couple of weeks now, but just yesterday they added a link to Google Play on the Google black bar (for those of you logged into Google Plus). The big question: What does that mean?

It means that Google is serious about marketing Google Play. But should they be?

First, I’d like to say that the Google Play subdomain is quite colorful. Click the link and you’ll see. It’s got that Google simplicity the company has become famous for, but it’s quite colorful, which is a departure from most Google products.

Here’s where we get down to the gist of the service, however. And this is the simple part. There are really only 4 offerings:

  • Music
  • Books
  • Movies
  • Android Apps

This appears to be Google’s answer to the Apple iTunes store. But I hardly think it will compete. Apple fanboys are a loyal bunch and iTunes is quite popular. Those who are not Apple fanboys can go to Amazon – and most of them do. So what does Google Play have to offer that Amazon doesn’t? Nothing. Except Google Wallet.

And who uses Google Wallet?

I do like the fact that Google puts books on the same plane as movies and music. And of course Android Apps are pretty popular as well. If anything, this is what makes Google Play stand out more than anything. Android App lovers have one place to go for their favorite downloads. But there’s no PayPal option? Seriously? Come on Google.

If this is Google’s way of luring people into starting an account with Google Wallet, it’s a pretty feeble attempt. I’ll just go to Amazon. At least there I can use my own bank account or a credit card.

Nevertheless, as a producer of books, music, movies, or Android Apps, Google Play does offer another avenue for marketing your products. After all, someone will use it. And if someone uses it, then you should have your products in the store and market them.

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