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Internet marketers debate about some of the stickiest things. One of the big debates going around right now is whether you should write long, well-researched blog posts or shorter posts geared toward driving more traffic to your blog.

There are advantages to doing it both ways. One advantage to long, in-depth blog posts is that it gives you a chance to prove your authority.

An advantage to shorter posts is that you get more opportunities to rank well in the search engines and drive more traffic back to your blog through social media engagement. Both of these values are important. Our take is it never hurts to have more blog posts as long as you have a strategy. On the other hand, longer blog posts don’t hurt either. But you have to decide whether you want to spend your time writing your blog or servicing your customers.

When it comes to blog marketing, you have to do what is right for your business and your customers. What does your audience want?

Answer that million dollar question and it will tell you whether you should do a lot of research and write long blog posts or write short snippets. I’ve seen bloggers succeed with both strategies. You have to play to your audience.

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