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In order to make sales – online or off line – you need a way to contact your prospects. There’s one sales tool that you likely are not making the most of, and if you spend a little extra time cultivating that tool, you’ll go a long, long way to closing more sales.

The sales tool is your e-mail marketing list.

It might seem cliche, but it’s true. If you build an e-mail list, you’ll close more sales. Here’s why:

People have to give you their e-mail address in order to be on your list. Before they do that, they have to trust you. No one is going to give you their e-mail address if you don’t cultivate a certain level of trust. Once you’ve earned their trust, then you’ve got them on your list.

But simply having a list isn’t enough. You’ve got to do something about it. And that requires action.

When you work your e-mail list, you are working warm leads. These are not cold calls. These are people who have already given you a certain level of trust. If they trusted you once, they’ll trust you again. Make a sales call.

In most cases, all you have to do is e-mail your list with an irresistible offer. If you present the right offer, you’ll get the right clients and you’ll start making sales. So cultivate that e-mail list.

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