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If you are new to pay per click marketing, you might be wondering how important are keywords. In a word, they are very important. You can’t manage an effective PPC campaign without focusing on the right keywords for your campaign.

But how are keywords important?

Keywords in PPC are important in three ways:

  1. They ensure that your ad is shown for the right keyword queries in the search engines. Targeting. Plain and simple.
  2. Keywords are important for matching your ads with your landing pages. Your prospects will want to know that what they have queried is also what you are offering.
  3. Keywords are important for bidding and budgeting correctly. You’ll get to bid on your keywords, placing a value on each one. Consider this value carefully.

Don’t ignore the importance of keywords in PPC marketing. They are just as important as keywords for SEO.

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