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A few years ago, if you wanted to advertise using a pay-per-click model, you either had to go with Google or opt for one of the smaller search engines, pay less, and get less traffic. In fact, that wasn’t too long ago. But now, Facebook advertising is growing at a very rapid pace and seems to be threatening Google’s dominance. One thing that could tip the balance for advertising is real-time advertising.

According to AdAge, Facebook has started experimenting with real-time PPC ads.

It works like this: You post a status update that says, “I love peanut butter sandwiches.” In that instant, an ad appears on your wall promoting peanut butter. Maybe it’s Jif, maybe it’s Peter Pan, but you know it’s peanut butter. Would you click the ad?

I’m guessing that many users would click the ad – probably enough to make it worthwhile to advertisers to spend money on real-time advertising.

The article doesn’t say whether real-time ads would cost more than regular PPC ads, but if the value is there, it might be worth paying more. Virtually anything can be promoted in real time just based on users’ posting habits. This takes PPC advertising to a new level and it could push Facebook ahead of Google as the preferred PPC provider.

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