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Domain Sherpa conducted a study involving generic domain names and non-generic domain names on pay-per-click advertising. Their conclusion was that generic domain names were better for PPC advertising than non-generic domain names.

Heck, we could have told you that.

Generic domain names are not only good for PPC, they’re also good for organic search. The reason is real simple.

Searchers perceive generic domain names to have more credibility in the search results. Taking the divorce lawyer example provided in Domain Sherpa’s article, would you rather sit down with an attorney from or one from

For some reason, carries more points in terms of credibility and reputation when conducting a search at one of the search engines. That’s because the searcher is looking for a divorce lawyer. Unless that searcher is searching specifically for a brand name, no single brand is going to stand out as most credible in a generic search for a service.

That’s why generic domain names are preferred for SEO and PPC by most search engine optimization experts.

I think generic domain names work better for SEO as well, for similar reasons. It’s a matter of credibility where the generic search is concerned. When planning your next online marketing plan, take that into consideration.

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