The surest way to ensure you do not exceed your budget on your pay-per-click advertising is to set both a monthly and a daily budget. The key is to keep your PPC ads running during peak times without going over your monthly ad spend or using all of your ad spend before the end of the month.
Let’s say your monthly budget is $1,000. If you just set your budget limit at that amount and set your ads to run then you could spend your entire budget before the end of the month. Advertisers have found their budget depleted by the 15th and their ads won’t run any more until the first of the next month. That means your ads won’t run for half the month, leaving you with wasted time and wasted money.
To prevent that from happening, set a daily budget that is lower than or equal to the prorated amount for your monthly budget. In other words, divide $1,000 by 30 days and you get $33.33. You don’t want your daily budget to exceed that amount. Set it slighly lower, say to $30, and day that you hit that amount your ads will stop running. But they’ll pick up again on the next day allowing you to run your advertising throughout the entire month without exceeding your $1,000 monthly budget.
Another way to control your PPC spend is to find out when your ads are clicked on the most and run your ads only during those times. If you find that 75% of your clicks are between 11 a.m. and 5 p.m. Monday through Friday then you can set your PPC account to display your ads only during those times. That will cut out a portion of the time when clicks are low and save your budget.
Related posts:
- How Should You Set Your PPC Budget?
- Why PPC ROI Is More Important Than CTR
- How To Budget For PPC
- Why PPC Is King
- Pay Per Click: The Misunderstood Science