Yesterday we discussed recessions and Internet marketing. The same rule that applies to Internet marketing in general also applies to pay per click marketing specifically. A recession is when you should step it up, not slide it down.
Many of your competitors have already slowed down on pay per click marketing. They’re spending less than they were a year or two years ago, and some of them aren’t spending at all. That means you have less competition for your keywords.
Less competition in the pay per click arena typically means lower CPCs and higher CPRs. If you do your marketing well and keep your quality score high then you can manage a pay per click advertising campaign to the best success ever.
Pay per click marketing isn’t voodoo science. Nor is it rocket science. All it takes is a good head and a good plan. A recession can very profitable.