Is There Is An Optimal Bid Price With PPC?
Does it matter how much you pay for clicks? Pay per click advertising allows you, the advertiser, to pick your price. You bid on your keywords and pay the price that you are willing to pay for a click. But is there an optimal method for determining what a good click bid is?
The short answer is No. There really is no ONE way to determine the optimal bid price in pay per click. The primary reason is because there are many factors that can influence the market at any given time.
One such variable that is difficult to predict, particularly for new campaigns, is seasonality. If you’re in retail then chances are good that Christmas – or the three or four months prior to Christmas – will result in higher click prices for you. But other businesses might do well at other times of year. The travel industry, for instance, sees its peak in the spring and summer.
Aside from seasonality, however, other factors are important to consider as well. Obviously, you must consider the price of your product. Is it a low-cost item? Don’t spend too much on PPC or you won’t profit. How about click through rates and conversion rates? Those are important too.
Bottom line, PPC management involves constant tweaking and readjusting. You will likely not start off with the right bid price on any of your keywords. But by paying attention to what the market is doing and your own campaign performance you can adjust your aim and arrive at a bid price that is profitable and comfortable for you.
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- Why PPC ROI Is More Important Than CTR
- Why PPC Is King
- Using PPC To Brand Your Company
- Expanding Your Business and Pay Per Click Campaign Internationally
- 5 Incredible Sources For Website Traffic
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