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Predictions show that local search ad revenue will increase by as much as 10% per year through 2015. Furthermore, 30% of all searches performed by then will be local in nature. That spells it out loud, if you’re listening: Get on now to get ahead.

By “local search ad revenue,” let’s be clear what we’re talking about. It’s a clear reference to pay-per-click advertising. And that leads us to an obvious question: Whose revenue?

The search engines, of course, will be profiting from that growth. However, that doesn’t mean that others won’t profit as well. Local businesses that learn how to leverage online advertising – particularly PPC advertising – will also profit. They will profit from the traffic they receive from that advertising.

Are you ready to take that leap into local search advertising? You should be. Historic studies show that PPC advertising pays. Advertisers who use PPC to drive traffic to their websites and who learn to harness the power of the written word on their landing pages do rather well.

Here’s the big difference between the PPC advertising of the past and the PPC of the future: It’s going local. All that really means is that local businesses are going to enjoy a lot more of the benefits that global businesses have been enjoying for the past few years. Are you ready to get in on that?

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