Paid search increased by 11% in the first quarter of 2010 over the same quarter in 2009. Could this be the beginning of an economic recovery for online business?
There’s no doubt that 2009 was a depressive year for the online economy. But it appears that advertisers are starting to gain confidence again. If that is the case then we can expect that 2010 might be a good year for paid search. I guess we’ll have to wait another quarter to see for sure, but I do think that the second quarter of 2010 shows some promise, particularly when typical years show a decline in the first quarter due to the after Christmas decline in retail business.
With paid search and Bing both increasing their year over year percentages the retail sector is showing more and more promise. If you’re ready to start advertising again and you’re ready to launch your next paid search campaign, talk to someone who is familiar with your business sector.