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There are many businesses that have foregone organic search and social media marketing so they can concentrate on pay per click advertising on its own. And they are doing it successfully. There are pluses and minuses to this approach, and one of the biggest minuses is cost. However, well managed, it is possible. Let’s look at some of the advantages.

Content – you don’t have to continuously generate content to stay on top of organic search results. You can create a website that is very tight and that is designed purely to produce results.

Targeted Traffic – the traffic that is arriving on your site is there because they are looking for what you have to offer. Targeted traffic is everyone’s goal; pay per click is one of the best sources.

Costs – while pay per click can be expensive, those costs are tightly controllable. You can set tight budgets, put limits on your costs per click and even control how much traffic is arriving on your website each day.

Control – you have more control over your business. You will have a reasonable idea how much traffic is coming in each day, what the conversion rate is, and in some cases, how much stock you need in reserve. Organic search can be all over the place when it comes to traffic numbers and conversion rates.

While some businesses are highly successful using pay per click advertising alone, it’s not for everyone. To be successful you need a well designed website, good landing pages that convert well, and a good selection of converting keywords. Most importantly, you need good products or services that have profit margins that make pay per click a profitable option. What many of these businesses do have in common is a team of pay per click experts helping them achieve their goals.

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