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One question we get asked a lot is, “Should I start with paid search or natural search?” It’s a good question, and we have a ready answer.

We recommend that you start with paid search. There are some very definite reasons why. No. 1 on the list is paid search gives you an opportunity to test your keywords quickly. If you focus first on natural search you could spend a year or more testing keywords and still not come away with a definitive list of keywords that will help you reach the right market. It’s a much slower process in terms of seeing results.

Paid search, on the other hand, will give you plenty of opportunities to test your market and your keywords to see which ones are most effective for your marketing campaigns. And you can do it relatively quickly.

How quickly? You can have a good starting list of keywords and know which ones have the most profit potential in a week or less. That’s how quickly.

See now why we recommend starting with paid search and moving on from there? It’s not that natural search isn’t effective. It is. But you can get the answers you need right now much faster with paid search.

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