The PPC Ego Trap

March 3, 2010

Pay Per Click marketing is a great way to get results online and there are some definite advantages to PPC over organic search. For instance:

  • With PPC you have greater control over your search listings
  • You can get faster results with PPC whereas organic search can sometimes take months or years before solid results materialize
  • More control over titles and descriptions in PPC ads
  • It’s easier to track PPC results than organic search results
  • PPC is a lot like traditional advertising so many organizations may feel more comfortable with this model

Despite the clear advantage to PPC advertising, there is one sure death trap for any advertiser who lets his competitive ego get in the way of good business sense. The desire to have the top ad can lead to a bidding war if two or more competitors start going head to head in order to win that top spot. In this scenario, no advertiser wins. The search engine wins and the advertisers just end up throwing good money away.

It is best to seek out the optimum ad placement for your keywords based on quality and wise keyword bidding. Don’t let your ego take over.

Related posts:

  1. Why PPC ROI Is More Important Than CTR
  2. Why PPC Is King
  3. Who +1s Your Google AdWords Ads?
  4. Do Local Businesses Still Need Pay Per Click?
  5. Should You Bid On Competitor Brand Names?

Tags: , , · Posted in Pay Per Click 

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