Last year Twitter introduced its advertising program, rolling it out to businesses first then to everyone. We learned that recently they also rolled out their analytics tool publicly.
Obviously, this is a way that Twitter hopes to encourage more users to buy sponsored tweets. I hope it works.
The analytics tool is a part of Twitter’s advertising platform. But you don’t have to be an advertiser to view your stats. You just login and get the data. But be forewarned, it doesn’t tell you much – yet.
What it will tell you, however, is helpful. For instance, you can see how many mentions you’ve had on any given day. And you can also see how many followers you picked up and how many followers you lost. In addition, Twitter will tell you how many faves and retweets each of your tweets have received to date. If your links have been clicked, it will tell you how many times. And particularly helpful is a notification when a particular tweet has been getting more attention than your normal tweets. You’ll get a message akin to this:
15x NORMAL REACH
Twitter analytics is still in its infancy. I expect it to get better. Meanwhile, to start using it, go to Twitter’s advertising platform and log in.