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PPC Hero has just come out with Excel PPC Heat Mapping 101, and it offers a way to look at your spreadsheets to see what is going on in one glance. Most of us are visual in the way we process information, so this helpful guide just may be of use to you in more ways than analyzing your PPC campaigns.

Conditional Formatting

Basically, this guide opens your eyes to the way that Excel’s conditional formatting can be used to adjust the cell color and reflect the data in that cell. You can springboard from that basic concept to many other ways to use conditional formatting for PPC analysis.

By individually highlighting each column and assigning color scales based on the numbers you are interested in, you will end up with a heat map that shows exactly what is happening with your data. It’s a lot easier than processing the numbers, because you can see immediately what is getting “warmer” or “cooler” in a big picture.

See Your Data The Way You See

People process information in different ways. Some of us need words, some need numbers, others need charts or visuals. Every way is a valid way to obtain data as long as the data is accurate. What matters is being able to use that data effectively.

The need to analyze data is part of a successful PPC campaign, and good managers are looking at that data all the time. It makes sense to set up your information feed in a way that will be easy to process, because the value is in analysis. Once you set it up, this heat mapping idea is a genius way to keep an eye on your PPC campaigns, and more.

You can learn more about PPC management at http://www.reciprocalconsulting.com/pay-per-click.php

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