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When it comes to paid advertising, most people know about Google AdWords, but that’s not your only option. In most cases, Google AdWords is the most expensive option and therefore maybe not your most cost efficient option. Here are several options you can choose from when it comes to pay per click advertising.

  • Bing Ads – Bing Ads is the Microsoft equivalent to Google AdWords. The advantage is you have less competition because most advertisers are using Google AdWords. The downside is you won’t reach the same size market. Bing’s search engine is quite a bit smaller than Google’s. Still, it’s a viable option.
  • Facebook Advertising – Facebook has its own advertising model. Ever see those ads on the right side of your wall? You can target your ads demograpically, which is something you can’t do with Google AdWords. The downside is, the keyword targeting isn’t as impressive as with Google.
  • Promoted Tweets – Twitter has something called Promoted Tweets. You pay to have a tweet appear in the Twitter stream of people who fit your target profile.
  • LinkedIn Advertising – The B2B network LinkedIn also have an advertising model. If you are a business-to-business business, then LinkedIn could be a good alternative to Google AdWords.

If you’re ready to expand your PPC advertising strategy, start with these good Google AdWords alternatives.

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