If you are running any PPC campaigns and are looking for places to find keywords outside of the traditional keyword research tools, is there help for you? Actually, yes, I think there is. You don’t have to use the same old keyword research tools to find your keywords.
Here are a three places you can find additional keywords for your PPC campaigns:
- Twitter – There are two ways to use Twitter for keyword research. You can look at Twitter trends, which is real telling for what is hot right now. And then there is Twitter Search. Either way will tell you what is popular on Twitter or what is happening on Twitter.
- Analytics – Take a look at your website’s metrics. What keywords are people using to find your site? Those keywords could be ripe for a PPC campaign.
- Competitive Blogs – What are your competitors writing about? Better yet, pick the top three blogs in your niche and read the comments. What are the readers saying? They are the same audience you are trying to reach. Pull out some niche-related keywords for your PPC campaigns.
When it comes to PPC campaigns, you don’t have to be like everybody else. You have to do what is right for your business. It starts with keyword research.