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You’ve likely heard that content is king. And that’s true, if you are talking about website marketing strategies. Nothing beats content. But PPC is king in terms of online marketing strategies.

Pay per click marketing wins hands down for a number of reasons even though it costs you money.

For starters, PPC allows you to get instant results. Write your ad and get it live today, you can actually see click throughs today and marry those up with conversions. No other online marketing strategy has that potential. If you build a website, you’ll have to get it indexed. There’s no guarantee that will happen in one day.

Social media can be effective marketing, but it likely will take you some time since you have to build up a following, build trust, and develop a track record. That takes time.

Video marketing can also be effective. Again, the chances that you can produce a video, get it online, and see results in one day are pretty phenomenal. It can happen, but not likely.

Other online marketing strategies show similar potential. You may get better results long term from SEO, social media and video marketing, but only PPC promises same-day results. And that’s just one reason PPC is king. There are others.

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