Sales & Support 1-888-220-7361

It appears that Google passed the biggest update since 2010’s Caffeine a month ago. Did you notice? That’s OK. Most of us didn’t.

But it’s being talked about all over the Web.

The change seems to be in honor of its 15th birthday and took place in a private meeting evidently with some of the world’s top journalists yesterday. But what does this new algorithm update mean for us content marketers?

Google’s Inside Search blog gives us a clue.

Hummingbird is designed to make extensive use of Google’s Knowledge Graph. That’s great. I was wondering when they’d get around to actually doing something with that. Remember, the Knowledge Graph was introduced last year?

So the idea is this … you want to know something. Instead of typing in a keyword phrase to get information on a particular topic, you simply ask a question. One example Amit Singhal gives is, “How much saturated fat is in butter versus olive oil?” Just ask Google to compare them. Instant answer.

I have a feeling that this is in its primitive form and nowhere near perfect, but let’s try it out. Here are a few more examples:

Obviously, it doesn’t work for every search, but how can search marketers use this information to create better content? Start by ensuring that your content is designed to answer a single query. Write intelligent natural language content rather than keyword-based content searchers can find anywhere.

Lead your niche in high quality content that answers searchers’ questions and you’ll have a leg up.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>