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Reputation management is an ongoing activity. It shouldn’t be something you do only when you want to lower the search engine rankings of negative reviews. You should be constantly striving to improve and enhance your reputation online. LinkedIn is one tool to help you do that.

These five specific LinkedIn tactics are great ways to keep your online reputation at the front of your mind:

  1. Vanity URL – Get yourself a vanity URL. It conveys instant authority and looks professional. Ideally, you want your LinkedIn profile to be associated with your name – both on LinkedIn and in the search engines. Your vanity URL will do that.
  2. Recommendations - Recommendations are comments left on your LinkedIn profile by people who have worked with you and go a long way to showing you in a good light. Potential customers will read your recommendations to get a feel for how successful you are at delivering your services. You can request recommendations.
  3. Endorsements – Endorsements can only be made on skills you have listed on your profile. They add another level of credibility to your profile and can be made by your 1st level connections.
  4. LinkedIn Groups – LinkedIn Groups allow you to interact with other LinkedIn users with similar interests. By participating in discussions, answering questions, and being helpful, you demonstrate your expertise, which could lead to additional business.
  5. Updates – When you log in to LinkedIn, there is a box that is labeled “Share an update….” This box allows you to share links and insights into topics related to your area of expertise. You can choose the level of visibility of your updates, sharing them with the public, the public plus your Twitter account, and only your connections. At any level, however, you are displaying your knowledge and experience, which are a direct reflection of your reputation.

If you become a nuisance on your status updates or groups, then that will affect your LinkedIn reputation. Only post a couple of times a day. I’d say no more than five on any given day. The less can often be more.

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