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By now you’ve likely heard of e-books, Kindle, Nook, and Amazon.com. But are you aware of the brand new opportunity that you have as a small business owner to increase your reputation and authority by using these tools to your advantage?

First, let’s talk about what an e-book is. If your impression is that the e-book is a digital product and nothing more, then you need to correct your thinking. What makes an e-book valuable – just as what makes a print book valuable – is not the packaging but the information inside.

You have valuable knowledge and experience that you can share with the world. Don’t you?

Well, then. You should package and sell it. And that’s where e-books come in.

With e-books, you don’t have material costs. That means you can make more profit. And with technology being what it is, you can cut out the middle men of agents and publishers and do it all on your own. You get to keep more of your profits and you can sell your books for less since you don’t have to put out huge amounts of money into the cost of paper and production. Save your money for the marketing.

You have a platform, right? A platform is a mechanism for communicating with an audience. That’s your blog, your Twitter account, your Facebook page, etc. The people you want to connect with are your followers.

So, you have followers and fans. Are you just shouting messages to them on a daily basis without promoting a product that they can buy? I mean, beyond your basic services? Once you establish yourself as an authority, you can publish a book and that will increase your authority rating presenting new opportunities for doing more business with more people. And it’s something you can do on your own.

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