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What is your reputation worth? Reputation and brand awareness go hand in hand – in fact, they both rely on each other when it comes to building a successful business. Mention a brand, any brand, and you will have positive or negative views on that brand (unless the brand is unknown to you, of course). As a business, you spend a lot of time promoting that brand, and a lot of time building a positive image around the brand. So what happens when you lose that brand?

That’s an issue that is facing TwitterMoms.com right now. They have built their website and brand to a point where they have a huge following. More importantly, they have a good reputation amongst both parents and businesses that provide goods and services to parents. I can imagine their horror then when they received a notice from Twitter to cease using their brand name.

TwitterMoms is about to become SocialMoms.com, and while the transition will no doubt be smooth, they will still have to do a lot of work to rebrand themselves, and to transfer their reputation from TwitterMoms to SocialMoms. Being a very successful website, they will be back on track in a very short time. But what if your business wasn’t quite as successful? What if it was only doing reasonably well in a highly competitive niche?

That one simple branding error could cost you business. It is difficult to build a positive image that is attached to a brand. Lose that brand and you have to rebuild a new one, and with it a reputation. In highly competitive niches, that could prove to be impossible. Your brand and reputation are closely tied together – lose one, and you potentially lose the other. When deciding on a brand name, the more unique you are and the easier it is to remember, the better. While riding on the wave of another brand may make life easier initially, it could, over time, prove to be a huge mistake – just ask TwitterMoms.

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