There are many things that can kill your reputation online, but one of the things that will kill it fastest is getting caught buying fake reviews. That’s true whether we are talking about Yelp reviews of your business, reviews of your product on Amazon, or reviews on Google Places. Fake reviews are a reputation killer.
Don’t believe it? See what happened to Samsung.
The sad part about this is Samsung has a strong reputation for making quality products. So why would anyone associated with the company feel the need to post fake reviews of its products? They should be able to get plenty of positive reviews for their products.
Whatever genius came up with this idea should be fired. They should be replaced by someone who can encourage their customers to post positive reviews instead. For instance, run an in-store promotion where you give away a product by random drawing that includes anyone who has posted a review of Samsung’s products. That way, you encourage people to post reviews and reward them for doing so.
It is important to protect your online reputation. The best way to do that is to build great products, provide excellent customer service, and don’t do anything stupid.