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If you weren’t aware that Craigslist could be used for reputation management, allow me to point something out. Craigslist happens to have a very high PageRank and is one of the most trafficked websites on the Internet. So it has a lot of authority.

There are really two reasons why you want to use Craigslist:

  1. Perception – Your audience, or at least a segment of it, likely uses Craigslist. If they see ads on Craigslist that promotes your company and/or products then they’ll have a different perception of your company than otherwise. Craigslist says “down to earth,” “not stuffy”. Prove it by using Craigslist and speaking in a language that people can understand. Drop the marketingese.
  2. SEO – Believe it or not, ads on Craigslist can be optimized and rank. Use your company name in the title of your ads and you stand a better chance of getting your ad to rank in the search engines. Also, link to your ad from your own web properties. The inbound links will help the ad to rise in the rankings. This can help push negative comments about your company down in the rankings.

When it comes to reputation management, think outside the box. Craigslist is an open door.

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