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Reputation management has become one of the most important tasks for any Internet marketer, particularly an author. Google has a tool that can help webmasters test their reputations online to see if their content is doing what it should. That tool is the Rich Snippet Testing Tool.

So what does it do?

In a word, it looks at a web page on your website, or any website you want to test, and tells you whether or not that web page is using microformats to present your authorship of the page in the best light. Specifically, it will:

  • Tell you whether the page is linked adequately to your Google profile.
  • Let you know if the page is linked to your social media profiles at Facebook, Twitter, LinkedIn, Google+, StumbleUpon, Quora, and other social networks.
  • Show you a preview of your Google snippet for that page should it be returned in a search results page for your author name.
  • Give you the extracted rich snippet data from the page.
  • And show you what a custom search engine would see if it were to look at your rich snippet data.

That’s a lot of information. More importantly, it’s a lot of useful information.

Rich snippets are very important for authors and other creatives who spend a lot of time creating content in their own names. Even if you employ a ghostwriter to create your content, you are its author. You should test your rich snippet data on a semi-regular basis to ensure that you are making the most of your microformatting opportunities. It not only has reputation management consequences, but it can affect your SEO as well.

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