By this time, just about everybody that has been online has heard about Heartbleed, the devastating superbug that looks like it has turned internet security upside down. Mashable has created a hitlist of the passwords you need to change “right now” and some experts suggest you just go through all your passwords and change each one anyway. But there is an added factor for businesses, and that is your online reputation and the security of your websites.
Even if your sites were not affected by the Heartbleed bug, you need to reassure your customers with reliable proof that your sites are safe. If you were affected, it’s better to say so and explain what you did to fix it. It wouldn’t be out of line to contact your customers with that statement and a link to one of the “check for Heartbleed” sites out there where they can run yours through and check other sites as well. That does two things: they know what is going on and they have a tool to use.
This isn’t an issue that will be going away soon. For every day people read about it but get no information from you to reassure them your business is safe, that is a whole 24 hours for folks to worry, talk, and decide to take their business somewhere else. Proactive strategies to deal with the current situation help you now and they give you a reputation for integrity that will be useful the next time something like this happens.
If you need help figuring out what to do about your online reputation management strategies, you can get that help at reciprocalconsulting.com/online-reputation-management.php#3