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One aspect of link building that rarely gets talked about is online reputation management. Of course, in many ways, the reputation management benefits of link building are ancillary – they aren’t the main goal. But if you are cognizant of the impact that links can have on your reputation then you can influence your reputation online just by adding a few inbound links to your important reputation enhancement web pages.

For instance, let’s take your About page. Your About page likely has information about your professional reputation that you want your site visitors to know. But do you promote it?

Many webmasters spend a lot of time building inbound links to their important landing pages, as they should, but neglect to build links to their Contact page and About page. Instead, they let their internal website links serve as the means of driving traffic to those pages. But you can actually build reputation enhancing links to those pages as well. How?

Here are a few ways you can build inbound links to your reputation enhancement pages and use link building as a reputation management tool:

  • Press Releases - When you send out a press release to online press release distribution websites, make sure that you include a link to your About page with important anchor text regarding your name or reputation. You might include a sentence like this in your press release:  “(Your Name) is a recognized expert on guinea pigs.” Let “expert on guinea pigs” be your anchor text.
  • Social Networking Profiles - When you link to your website from your social networking profiles, link to your About page. You might say something like, “For more information about raising guinea pigs see (Your Name)’s online bio.” Link “(Your Name)’s online bio” and let it serve as your anchor text.
  • Social Bookmarking – Why not just social bookmark your About page at some of the popular social bookmarking sites? Ask your friends and most valued customers to do so as well.
  • Like Button – Add a Facebook Like button to your About page.
  • Request Links – Request links to your About page. You’d be surprised how many people actually will link to your About page if you ask them to. You might even provide them with some choices of anchor text for their links.
  • Blog And Forum Signatures – When you comment on blogs and forums, occasionally link to your About page instead of your home page and other landing pages. You should vary your links anyway. Just be sure to throw your About page into the mix with appropriate reputation enhancing anchor text.

Reputation management is becoming more and more important online. Why not use the activities you are already engaged in to improve your reputation and the perception that others will have of you and your business?

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